anota Forms brand kit

Everything you need to represent anota Forms correctly in articles, integrations, and partner material.

Color

The gradient endpoints come straight from the wordmark; the primary green-teal anchors buttons and interactive elements across the product.

Gradient teal
#1B9AAA
rgb(27, 154, 170) Wordmark start, accents
Gradient green
#7DC242
rgb(125, 194, 66) Wordmark end, accents
Primary
#16A385
rgb(22, 163, 133) Buttons, links, focus
Ink
#0B1929
rgb(11, 25, 41) Headlines, body text, dark surfaces
Bright green
#A8DC6E
rgb(168, 220, 110) On ink only — never as text on light
Bright teal
#53D7C0
rgb(83, 215, 192) On ink only — never as text on light
Slate
#64748B
rgb(100, 116, 139) Secondary text
Mist
#F8FAFC
rgb(248, 250, 252) Section backgrounds

Typography

anota sets everything in Segoe UI (falling back to the system UI stack) — two weights only: Semibold for headings, Regular for body.

Forms that think for themselves.

Display · Segoe UI Semibold

Build forms with drag-and-drop, live conditional logic, products and orders, and a shared team inbox — in Spanish, English, and Portuguese.

Body · Segoe UI Regular

Writing about anota

Do

  • Use anota Forms as the full name in headlines, articles, and the first mention of any piece
  • Write the wordmark anota in lowercase after that first mention, or in running body text
  • Describe it as an “online form builder”
  • Refer to the site as anota.cloud

Don't

  • Write “Anota” or “ANOTA” with capitals — it stays lowercase even inside “anota Forms”
  • Write “Anota.Cloud” with capitals
  • Call it a “survey tool” — forms are the product
  • Combine the wordmark with other logos or slogans

Questions or a use we didn't cover? Write to press@anota.cloud.

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