Client Brief Form

Gathers everything a design or development team needs before starting a new digital project, from the product's goal to visual references, in one place.

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1. What Is the Name of the Product You Want to Build?

2. Please Tell Us a Little Bit About It. What Kind of Product Do You Need? (Mobile App/Desktop App/Redesign/Landing Page, etc.)

3. What Is the Problem or Need We Are Aiming to Solve? Purpose of the Product.

4. Who Is the Audience? (Age Group, Relationship Status, Occupation, Location, Income, Social Group) What Are Their Pain Points? (Please Provide User Personas.)

5. Do Brand Guidelines Exist? (i.e., Logo, Color Scheme, Style Guide, Moodboards) If Yes, Please Provide Materials (Preferably Vector Files).

Max 10 MB per file

6.1. Please Complete the Following Document for User Stories.

Max 10 MB per file

7. Who Are the Competitors and What Sets This Product Apart From Them?

8. What Should Be the General Styling of the Product? (i.e., Playful/Professional/Dark/Elegant/Romantic, etc.)

9. What Tone of Voice Will the Written Content Have?

10. Please Provide Links/Screenshots to Similar Apps/Websites and Let Us Know What Exactly You Like From There.

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Max 10 MB per file

11. Are There Any Constraints (Technological, Business, etc.)?

12. What Have You Tried That Has/Hasn't Worked? What Went Wrong?

13. What Are the Most Common Problems Your Users Face With the Current Version?

14. Could You Give Us a URL for Your Current Website?

Client Brief Form

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