Consumer Behavior Survey

A market research survey that explores how people discover, choose, and purchase products in a category, uncovering buying habits and satisfaction levels to inform marketing decisions.

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Are you the decision-maker on purchasing this product category?

Yes No It's a shared decision

How often do you make a purchase from this product category?

Weekly Monthly A few times a year Rarely

How many people use this product together with you?

Just me 2 to 3 people 4 to 5 people More than 5 people

How do you keep up with new developments and discover new products?

Social media Word of mouth Advertisements Online reviews Retail stores

Where do you prefer making a purchase?

Online store Physical store Marketplace Directly from the brand

Do you have a specific brand you always buy in this product category?

Yes No

Which option best describes your purchasing behavior?

Planned purchase Impulsive purchase I research before buying I'm loyal to one brand

Which of these factors matter most when deciding to purchase a product? (choose up to 3)

Price Quality Brand reputation Customer reviews Convenience Sustainability

From 1 to 10, how satisfied are you with the products available in this category?

Not likely

1 2 3 4 5 6 7 8 9 10

Very likely

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