Digital Product Development Form

An internal questionnaire that helps teams evaluate their digital service offering, spot talent gaps, and map the roadmap toward launch.

Use this template

Page 1

Name

First Name

Last Name

Q1. What services should we offer?

Q2. What services should we avoid offering?

Q3. Given our digital service offering, what expertise must we build to consistently deliver results for these clients?

Q4. Which tools are essential to serve this group?

Q5. Can you outline the customer journey, from the first meeting through the end of the campaign?

Q6. Attach the internal workflow showing how we plan, optimize, report on, and bill for digital media work.

Max 10 MB per file

Q7. What three things do clients expect most from a digital media standpoint?

Q8. What are the biggest threats to our digital media offering over the next three years?

Q9. What are the biggest opportunities over the next three years?

Q10. What should our compensation model be based on?

Q11. How should we market our digital services to new customers?

Q12. How would you integrate our digital offering with the rest of the agency's current services?

Q13. How do we make sure our expertise stays more relevant than our competitors'?

Q14. How can we improve our e-commerce offering?

Q15. How do we demonstrate value when clients often don't fully understand the product?

Q16. What are the five biggest obstacles to building a tailored digital marketing offering for these clients?

Q17. What can we offer that solves the problem?

Q18. Describe the competitive landscape (the types of offerings we'll be up against) and where our clear space to operate is.

Q19. Who are our competitors?

Q20. What are the three biggest challenges clients face, and what can we offer to solve them?

Q21. What will make our offering unique?

Q22. Should the digital team focus more or less on reporting?

Q23. What should the future reporting structure look like (timing, format)?

Q24. How much will it cost to get us there?

Q25. What else is important for our digital offering to succeed?